Everyone knows that change is the biggest truth in this world. If anything exists in this world then it continuously evolves and changes its state from time to time.

Earlier, the marketing techniques for a product or a service has been different if we compare in today’s day and age.

In the 20th century, when there was no medium of information other than the newspaper, people used to give advertisement of their products in the newspaper. Even today, the newspaper has a mind-blowing reach to the population of India. Advertisement in the newspaper is still effective because of its reach.

But after that, technology evolves and the invention of the radio took place. People moving towards radio and use the radio as a medium of advertisement.

Then magazines came into existence and then television, computer, and the Internet. Lots of inventions took place and we were getting a lot more mediums to showcase our business in front of the consumers.

I hope you guys are getting my point!

In the initial days of the internet, only a few people were aware of it.

But as we reach the 21st century, internet usage of people is growing drastically.

According to the data,

In December 1996, the total number of users of the internet around the world was just 16 million. It was just 0.4% of the world population.

Do you guys even guess how many users of the internet till June 2020? The figures will blow your mind.

It’s 4833 million. It is 62% of the total world population.

Now, the reach of the internet goes into the villages also.

What is Digital Marketing?

Overview of digital marketing

First of all We should know about the basic knowledge of marketing.

Most of the people thought that just doing digital marketing for their business would be enough to get the potential customers to their business.

First of all, they should have understood that the principles of marketing are the key to become a better digital marketer.

An entrepreneur should have the knowledge of marketing.

Because when he is able to understand the basic concept then it will be easy for him to run the company smoothly.

If you know then it is good to go.

Now, let’s talk about digital marketing.

As we getting the meaning by its name itself, marketing digitally.

In simple language, digital marketing is a marketing technique through digital mediums like search engines(Google, Bing), social media platforms like Facebook, Instagram, LinkedIn, Twitter, etc. for creating awareness, consideration, purchase, and loyalty for a brand, product or service.

A lot of people are adopting digital marketing for their businesses to grow in a better way.

Even our government is running a campaign called Digital India.

It is the future and we should consider it in our daily lives.

Probably, there is a question raising in your mind that why we should go for digital marketing for our products and service while even today more than 50% of the population lives in the rural areas.

Around 895 million(89 crores) people are still live in rural areas whereas 470 million (47 crores) people are live in urban areas. But the amazing fact is that more than 50% of the population in India is using the internet.

The reach of the internet is also moving towards the villages of India which is great to see in terms of awareness and sell our products and services.

Let’s take an example, 

If I have a product to sell then what are the options I have to take it into consideration of the customers:

  1. Ads in newspaper, magazines
  2. Showing ads on television
  3. Huge banners on the side of the road
  4. Ads on radio
  5. Pamphlets

These are the most famous ways to market our products and still working.

But, we can’t measure whether a person who is seeing our ad is our potential customer or not.

Whether he/she is interested in our service or not.

These are some downsides of traditional marketing.

In digital marketing, we are having so many tools to use for getting our potential audience.

We can get the insights through google analytics, google search console of our audience.

Content marketing is a marketing channel through which you can gain your potential customers and buyers.

SEO (Search Engine Optimization) is widely used to get organic or free traffic to our website in search engine result pages.

Google ads are just like the ads we are seeing on the television, in newspapers, magazines, etc. When we search some terms on google then there are some ads showing to the potential customers.

Facebook ads are also same as google ads but they are mostly use for awareness and generate leads.

Email Marketing is a great way to connect to your subscribers and generate leads.

Affiliate marketing is done to promote other products to get some income after selling them as a Commission.

I know these points are tricky if you hear these words for the first time.

But don’t worry I will give you all the valuable information about digital marketing that 

Why we should opt for digital marketing,

What are the uses of digital marketing,

How can we grow our businesses with the help of internet marketing,

Tools to use for better insights.

How to get a domain and hosting (website for your business, blog, personal brand).

All these questions are to be answered in the upcoming blogs.

I know a person is always excited to learn a new skill especially when it helps to earn money and grow a business.

I hope you get an overview of digital marketing.

Digital marketing is not rocket science, it is easy to learn but we need to show dedication and focus towards it.

If you find this information helpful, 

Then please leave a comment in the comment section below.

I accept all the positive as well as negative comments.

Because negative comments will tell you that in which department we are lacking behind and need some improvement.

So, Thank you and Peace.